Payment facilitator Softheon is an old hand at handling healthcare insurance matters, “dating back to the Romneycare days,” said Softheon CEO Eugene Sayan. But Softheon these days—contrary to the PF reputation of focusing only on small businesses—works with the biggest of the U.S. insurance companies, processing a healthy percentage of Obamacare health plans, along with quite a few state plans.
What makes Softheon’s move especially interesting is that it was able to position a new system for payments on top of a new system for insurance. “We took payment reform and piggybacked it onto healthcare reform,” Sayan said. The twist is that when Softheon started with healthcare insurance, payments had almost universally been done by check, with a smattering of direct withdrawals. Using payment cards for insurance premiums was unheard of then. Thanks to Softheon and others, that’s no longer true.