Tag: Aite

MC Makes Its Zero Liability Worldwide, In A Move That Visa Can’t Yet Match

MasterCard on Wednesday (Nov. 11) globalized its zero liability policy, in effect delivering the kind of consistent worldwide shopper protection that Visa can not yet offer. But it will take MasterCard—which has been working on the policy change for a year—until as late June 30, 2016, to support all regions, giving Visa time to react.

This competitive differentiator is because MasterCard is one global organization, whereas Visa’s country operations are separated, a move that Visa last week started to address with its proposed reunification of Visa and Visa Europe.

Apple Pay Penetration Stats: The Less We Know, The Better It Is

Although there is no question today that mobile payments are increasing, to what degree is challenging. This confusion was magnified this month when Bloomberg quoted the Aite Group as saying that ApplePay accounts for one percent of all U.S. retail transactions.

Aite denies ever having said that—the analyst said that he said that it was much lower than one percent—and indeed Aite says that Apple Pay represents a tiny fraction of one percent of current U.S. retail sales. IDC estimates that Apple Pay today accounts for about one-tenth of one percent of all retail in-store transactions in the U.S., while Javelin puts that figure at about half—roughly one-twentieth of one percent. When moving from Apple Pay to Google Pay, the estimated slices get even thinner. Crone Consulting president Richard Crone sees Google Pay representing about one-third of Apple Pay transactions. IDC analyst James Wester put Google Pay’s figures in an even more vague area: “Google Pay is so small to be incalculable. I can’t even estimate what it is because it is so small,” he said.


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