Leading payment facilitator Shopify announced that it had integrated with Amazon, allowing its sellers to sell through Amazon stores directly from their Shopify accounts.

Rumors of the news before it was officially launched led shares of the company’s stock to spike by 8% according to a report on CNBC. 

“This is our first integration with an online marketplace. Our work with Amazon is an important step in strengthening our robust multi­channel commerce strategy and the ability of our merchants to sell anywhere their customers buy,” said Brandon Chu, Director of Product at Shopify, in a press release.

“With an estimated 40% of Shopify merchants already selling in online marketplaces, Shopify has further simplified the processes to gain entry into Amazon.”

The integration adds Amazon as a sales channel within sellers’ accounts, enabling them to manage their inventory across channels.

“You’ll save time manually entering product information and be able to manage your entire product catalog for your website, retail store, Amazon store, and all other sales channels, all from one place,” Chu said in a blog post.

Features of the company’s new Amazon sales channel include the ability to create some new Amazon listings and fulfill Amazon orders from within Shopify.