As Rick Oglesby argues in this week’s podcast, Square is clearly evolving beyond its roots to a company that is able to grow along with its customers’ needs. The way it’s going about it offers some interesting perspectives for other PFs to consider.

Oglesby, principal of AZ Payments Group and a partner of Double Diamond Group, discusses why invoicing is a significant opportunity for Square, what gives the company “hooks” to help it keep customers for the long haul, and how Square benefits from a “test and learn” strategy.

“It’s one thing to be developing new and innovative products and trying to use that to grow your overall customer base. It’s another thing to manage your profitability through your existing customers by managing your product portfolio with incremental enhancements,” Oglesby said.