Grab and Samsung have partnered together to enhance digital inclusion efforts across Southeast Asia. And according to the press release, this collaboration benefits everyone from the customer to the driver.
As part of the phase 1 offerings, Grab (the market-leader in ride-hailing across Southeast Asia) and Samsung (one of the world’s largest electronics companies) are providing Grab drivers with micro-financing options for their mobile devices. With this, Grab drivers benefit from lower up-front purchase costs and enhanced software and security features that will ultimately reduce the ongoing maintenance costs for their mobile devices.
Already piloted in Myanmar Q4 of last year, this program benefited more than 1,400 drivers in the first 90 days, according to the same release.
The touchpoint for the customers revolves around improved customer booking and in-car experiences. With the Samsung technology, Grab will also introduce GrabKiosks and GrabBooths in Indonesia and Myanmar with enhanced security features that reduce downtime and maintenance costs. Strategically placed in busy customer hubs such as hotels, airports and shopping malls, these mobile booking stations will provide Samsung devices with the Grab app already installed. Individuals and concierge services can then book rides even when their personal connectivity is compromised.
Infotainment services are another customer-centric addition. With this enhancement, Samsung tablets will be offered for customer use inside each vehicle for infotainment viewing and information.
Regarding the partnership, the same release quotes Grab Group CEO and Co-founder Anthony Tan: “Southeast Asia is home to the world’s fastest growing emerging markets, yet many in the smaller towns and cities do not have easy access to the growing digital economy. Mobile technology can bridge the infrastructural divide and make economic growth more inclusive.”
Sangchul Lee, Samsung President and CEO, Southeast Asia & Oceania, responded via the same release with: “Here at Samsung, developing meaningful innovations for the betterment of our consumers’ lives is always at the heart of what we do. We believe in the Internet of Things; the various benefits a more digitally connected world brings, and we are excited to be partnering Grab to provide consumers within the region an enhanced array of digital solutions for their everyday needs. Through this collaboration, we hope to explore how we can work together to tap into the massive growth opportunity of Southeast Asia’s digital economy.”
Grab’s continued expansion efforts to graduate beyond just a ride-hailing company serve to foster the growth of financial inclusion in Southeast Asia. Additional coverage regarding acquisitions and growth opportunities towards Grab’s vision to enhance its payment offerings have been reported on here and here.