The Singapore-based company that originated as a way for locals to add ease and efficiency to their daily commute has long since branched out into other services. And with the recent addition of GrabFood, Grab looks to be the all-in-one app for Southeast Asia.

With small merchant sectors standing to benefit greatly from this initiative and payments a centralized component of their vision, Grab will now aim to provide transport, food, delivery and payment services with their online app, according to the company’s post.

Upon crossing the ‘1 billion rides’ milestone in October of last year, the company proactively surveyed consumers in the region to see where they envisioned the app to be in ten years. And it was the response from their customers, desiring an all-in-one experience, that launched the company’s expansion efforts – including this most recent initiative.

“As we build out an everyday app that offers transport, food and package delivery and mobile payments, Grab is focused on creating a seamless experience and unlocking value for our customers by offering complementary services on one platform,” said Mr. Lim Kell Jay, head of Grab Singapore, in the same post.

“From the moment you wake up, you can plan and book your entire journey across different transport modes in one tap, shop and receive discounts on-the-go, and have your favorite foods and shopping delivered right to your doorstep – all enabled by one mobile wallet, within one everyday app. This is the future we are building towards and we look forward to working with industry players and governments to innovate and realize this vision together,” he said.

GrabFood will offer on-demand food and beverage delivery for Singapore locals with the help of several partners including Wing Zone, McDonalds, A Poke Theory and Ji De Chi. And according to the same post, “there is a $250-$300 million total addressable market in Singapore for food delivery.”

GrabFood will be available in six Southeast Asian countries within this quarter, including Indonesia, Thailand, Vietnam, Malaysia, Singapore and the Philippines.