EMVCo, the global technical body that manages EMV specifications, aims to promote the global interoperability of EMV QR code payments with its proprietary QR payment mark.
The mark is available for use by all implementers of EMV QR Code solutions and may be used to inform customers that a merchant accepts EMV QR Code payment solutions, according to the press release. It may also be used as an application indicator on a consumer mobile device for card-present transactions, while supplemental messaging to consumers confirms whether merchant-presented transactions, consumer-presented transactions or both are supported.
“The development of a uniform, recognizable QR Payment Mark that can be used on a royalty-free basis is an important step towards providing a universally consistent experience for both merchants and consumers,” Jack Pan, chair of EMVCo’s executive committee said in the release.
In consumer-presented transactions, the consumer presents the QR Code on their mobile device and the merchant uses an optical scanner to read the code. With merchant-presented, the merchant displays the QR code and the consumer uses their mobile device to scan it.
“As momentum builds for leveraging emerging technologies, EMVCo is committed to facilitating worldwide acceptance and interoperability for EMV QR Code payments,” comments Pan in the same release.
Previous PaymentFacilitator coverage highlights the importance of the payment facilitator’s role in global acceptance of QR codes. Inherent in the PF business model is the ability to reach small and medium-sized merchants, whose participation is crucial, and work closely with them to help deploy the codes. For full coverage on the role of the PF, please click here.