Recognizing that collaboration can strengthen a solution and help all the parties grow their influence, another leading software provider has partnered with Facebook.
Blackbaud, a provider of cloud software solutions for nonprofit organizations that also operates as a payment facilitator, recently announced that it is integrating its solutions with fundraising capabilities from Facebook.
The relationship has started with a pilot program that integrates the Facebook Fundraisers API into Blackbaud’s TeamRaiser solution. The TeamRaiser tool enables peer-to-peer fundraising for events such as charity runs or bike rides.
The integration capitalizes on the strengths of both companies.
Facebook has billed its new API as a way to make it easier for people to share their fundraising efforts online and to combine their efforts for a single campaign both on and off the Facebook platform.
The combined solution automatically publishes fundraisers to Facebook so participants can more easily raise money through their Facebook presence as well as on their dedicated event web page.
Very few organizations have the consumer attention that the social media giant has, and integrating the Blackbaud fundraising platform with Facebook’s fundraising capabilities will help the software provider’s clients capitalize on that awareness, attracting donors and using the platform to raise funds.
At the same time, Blackbaud’s solution allows nonprofits to manage campaigns across platforms, now processing Facebook donations directly in their existing tool.
Blackbaud is also helping Facebook bring its solution to scale among nonprofit organizations. Blackbaud said it would help bring 500 of its customers to the solution by spring next year.
Blackbaud said it plans to expand the integration to other tools beyond its TeamRaiser solution.
“We’re proud that Facebook trusted Blackbaud as the global nonprofit software leader to build this very important integration, and we’re honored to be the first software company to leverage the new API,” Mary Beth Westmoreland, chief technology officer at Blackbaud, said in a press release.
“The beauty of Blackbaud’s cloud platform is that it’s not only designed for the unique needs and workflows of social good organizations, but also to be open and flexible. Our innovative cloud delivery model allowed us to rapidly find a creative solution to an expressed market need which will undoubtedly change the paradigm for how donors and causes connect and fundraise to drive global impact.”
The pilot program included three nonprofits – JDRF, National Multiple Sclerosis Society and Susan G. Komen.
Facebook announced the new API last week as part of the Facebook Social Good Forum. It also announced that it was eliminating payment fees for nonprofit organizations, so 100% of donations made through the platform will now go directly to the recipients.
Other PFs have turned to Facebook to help their clients reach consumers where they’re spending their time online. Shopify announced an integration with Facebook Messenger last year.